Genesis Direct, catalogue marketing

Genesis Direct …a direct response marketing company that, during the years 1998-2000, offered products directly to consumers in niche markets primarily through a variety of distinctive, information-rich catalogs, as well as Internet websites, television and radio.

One of their brands: Proteam.com offered extensive selections of authentic merchandise and featured officially-licensed products, sports gear, exclusive collectibles, children’s products and other sports-related items from Major League Baseball, the NationalBasketball Association, NCAA, National Football League, NASCAR, the National Hockey League and Major League Soccer.

In addition to proteam.com, a few of the 36 company-owned brands included:

Biobottoms; ProSports Liquidators; Soccer Madness; Competitive Edge Golf; Manny’s Baseball Land; From the Sidelines; The Official NASCAR Catalog; Sears My Team; Nothin’ But Hoops; Hot off the Ice; Childswork/Childsplay; Ninos; Sports Kids; Active Mind; Lilliput; The Voyager’s Collection; Global Friends; Command Performance; The Music Stand; Romance Boutique; Kids Warehouse; Gifts for Grandkids; Hand-in Hand; The Training Camp.

 

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